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Expressive Home Decor

Areaware Innovations Make Everyday Products More Meaningful

— February 11, 2009 — Art & Design
Areaware, a New York based distributor, is my new favorite design company.

I had the pleasure of walking the New York International Gift Fair a few weeks ago and nearly had a heart attack when I stumbled upon the Areaware booth. Familiar with some of their products, like the gilded roller-skate doorstop from Generate Design shop, I felt like I had entered the mecca of meaningful, well-thought out design. Good design stops me in my tracks. Makes me giddy. Makes me crave more, more, more.

The slideshow is a sampling of my favorite Areaware items - the pieces I kept going back to inspect. The items I wanted to slip into my bag and take home with me right then and right there.
Trend Themes
1. Expressive Home Decor - Disruptive innovation opportunity: Create home decor products that are not just functional but also meaningful and aesthetically pleasing.
2. Design Mecca - Disruptive innovation opportunity: Establish a design-focused retail destination that showcases well-thought out and unique products.
3. Giddy for Good Design - Disruptive innovation opportunity: Develop a platform or service that curates and showcases the best in meaningful and giddy-inducing design products.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Integrate technology and smart features into home decor products, enhancing functionality and personalization.
2. Retail - Disruptive innovation opportunity: Leverage emerging technologies like VR and AR to create immersive retail experiences that showcase unique and innovative design products.
3. Curated Design Platforms - Disruptive innovation opportunity: Build an online platform that connects consumers with curated collections of unique and meaningful design products from various brands and designers.
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