The conceptual 'TOOBRU' toothbrush is an industrially inspired piece of oral care equipment that aims to provide a multifunctional yet hygienic experience for users. Designed by Onurhan Demir, the toothbrush has a confident aesthetic that can be used day and night to keep teeth clean; an interchangeable head functionality transforms the unit from teeth cleaner into a tongue cleaner in seconds. When not in use, the toothbrush is kept contained in a dome enclosure that will prevent bacteria in the ambient environment from coming into contact with it.
The conceptual 'TOOBRU' toothbrush brings a high-end experience to the simple act of brushing ones teeth and addresses the growing consumer preference for everyday luxury products. The toothbrush has been designed in several finish options that call to mind premium technology products like flagship smartphones to make them familiar to discerning users.