Contemporary Table-Incorporating Couches

The TOOaPICNIC Chill by TOOtheZOO is for the Tech-Savvy

The TOOaPICNIC Chill is a multi-functional two-seater that looks as though it is a cross between half of a picnic table and a sofa. Although this might seem a bit busy and complicated, the resulting design is quite sleek and contemporary, which is appropriate considering the type of demographic the TOOaPICNIC Chill is targeting.

Made for the tech-savvy individual, the one that is always on the move, the TOOaPICNIC Chill satisfies a variety of needs from simply taking a break to getting work done. Designed by Dutch company TOOtheZOO, the TOOaPICNIC Chill is made up of a cushioned backrest, two seats and a table. Perfect for public spaces such as offices, hotel lobbies and airport lounges, it is conducive to a variety of purposes. Not to mention it'll fit right in.

Multi-functional Furniture
There is an opportunity for companies to develop more furniture that incorporates multiple functions to cater to the needs of tech-savvy individuals, like the TOOaPICNIC Chill.
Contemporary Design
There is a demand for furniture that has a sleek and modern design, like the TOOaPICNIC Chill, to cater to the tastes of modern consumers.
Versatile Workspace Furniture
There is a gap in the market for versatile furniture, like the TOOaPICNIC Chill, that can cater to the needs of people who work in public spaces like offices, hotel lobbies, and airport lounges.

Who This Affects Most

Furniture Design
Furniture design companies can incorporate technology, modern design, and multi-functionality into their products to meet the demands of consumers who want products like the TOOaPICNIC Chill.
Commercial Real Estate
Commercial real estate companies that provide public spaces can benefit from incorporating versatile furniture like the TOOaPICNIC Chill that is suitable for a wide range of purposes.
Co-working Spaces
Co-working spaces can adapt versatile furniture like the TOOaPICNIC Chill into their interiors, catering to the needs of their diverse clientele for a range of purposes.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 71%
Freshness 8%

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