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Crowdsourced Fashion Campaigns

Instagram Users Can Now Vote for Upcoming TOMMYxGIGI Designs

— November 4, 2016 — Pop Culture
For the Spring 2017 season, Gigi Hadid and Tommy Hilfiger are continuing their relationship for the creation of a new capsule TOMMYxGIGI collection. The upcoming collection is set to expand upon the first with new pieces of footwear, accessories and even fragrance. But as part of the creative process, Tommy Hilfiger is now asking fans on Instagram to participate in deciding which items will make it into the final collection.

A recent post to Instagram teases the 'TOMMYXGIGI X YOU' collection and asks: "Which bomber is da bomb?" In a video format, Tommy Hilfiger reveals four different bomber jacket styles, each of which is numbered. To vote, fans are simply asked to state their preference in the comment section on the Instagram post—so far, more than 3,000 comments have been contributed to the conversation on fashion design.
Trend Themes
1. Crowdsourced Fashion Design - Fashion brands can engage consumers in the creative process by allowing them to vote on or suggest designs, resulting in more personalized and desirable products.
2. Social Media Fashion Marketing - Fashion brands can use social media platforms like Instagram to tap into consumer preferences and generate buzz around upcoming collections.
3. Collaborative Fashion Campaigns - Fashion brands can collaborate with popular influencers like Gigi Hadid to create unique collections that appeal to their followers and generate excitement in the fashion world.
Industry Implications
1. Fashion Industry - Fashion brands can use crowdsourcing and social media to involve customers in the design process, creating more authentic and appealing collections.
2. Social Media Industry - Social media platforms like Instagram can leverage their wide reach and engaged user base to attract fashion brands and drive more engagement on the platform.
3. Influencer Marketing Industry - Influencer marketing agencies can partner with fashion brands and high-profile celebrities to create collaborative campaigns that tap into their followers and generate excitement around new collections.
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