For the Spring 2017 season, Gigi Hadid and Tommy Hilfiger are continuing their relationship for the creation of a new capsule TOMMYxGIGI collection. The upcoming collection is set to expand upon the first with new pieces of footwear, accessories and even fragrance. But as part of the creative process, Tommy Hilfiger is now asking fans on Instagram to participate in deciding which items will make it into the final collection.
A recent post to Instagram teases the 'TOMMYXGIGI X YOU' collection and asks: "Which bomber is da bomb?" In a video format, Tommy Hilfiger reveals four different bomber jacket styles, each of which is numbered. To vote, fans are simply asked to state their preference in the comment section on the Instagram post—so far, more than 3,000 comments have been contributed to the conversation on fashion design.