Photographer Evie Parazite wows us with her culturally shocking editorial 'Tomboy Lolita.' The editorial explores the two sides of a girl's personality, as she believes that all humans have feminine and masculine qualities.
Parazite says on her site, "We decided to play around in one of the most crowded places of London and see what kind of reaction we could get using...different styles." Model Aura Narmontaite shows her feminine side by wearing a hot pink wig and a lacy dress with stockings. The tomboy side to her sports colorful patterns and a nose ring that attaches to her upper ear.
The cultural setting in London works perfectly with the fashions as there are more outdoor scenes that showcase the city atmosphere in the tomboy photographs. 'Tomyboy Lolita' shows us the different sides to a girl's personality and uses color and jewelry to create photographic masterpieces.
Key Themes Behind This Trend
- Gender-bending Fashion
- The rising trend of mixing masculine and feminine fashion styles creates opportunities for gender-inclusive brands and designers.
- Personality Dichotomy
- Exploring the different sides to a person's personality in fashion editorials creates opportunities for more complex and diverse storytelling and branding.
- Street Style Photography
- The use of public spaces for fashion photoshoots creates opportunities for authentic and dynamic visuals that showcase the personality of both the subject and the location.
Where This Applies
- Fashion Retail
- Gender-inclusive fashion retail brands and designers can capitalize on the trend of mixing masculine and feminine fashion styles and offer more diverse clothing options.
- Fashion Photography
- The trend of exploring the different sides to a person's personality in fashion editorials can create opportunities for fashion photographers to develop unique and engaging visual narratives that stand out in a crowded market.
- Social Media Marketing
- The use of public spaces for fashion photoshoots creates opportunities for social media marketers to create authentic and dynamic visual content that resonates with consumers and showcases the brand's personality and values.
