As an alternative to packaging tomato paste by the can, Hunt's introduced a 'Recipe Ready' pouch that provides just enough to add flavor to a single recipe.
Normally, tomato paste is sold in six-ounce cans, which provides a generous amount of product, but potentially also more product than a consumer needs that will only go to waste. This pouch contains a much smaller amount, which is spelled out to consumers in cooking terms as two tablespoons.
At this year's Flexible Packaging Achievement Awards, Hunt's Recipe Ready tomato paste pouch received four awards, including: Gold in the Extending the Use of Flexible Packaging, Packaging Excellence and Sustainability, as well as Silver in Printing and Shelf Impact.
Why This Trend Is Growing
- Single-use Food Packaging
- Opportunity for disruptive innovation in developing packaging solutions that provide just enough product for a single recipe to reduce waste.
- Flexible Packaging
- Potential for disruptive innovation in creating sustainable and award-winning pouch designs that extend the use of flexible packaging.
- Sustainable Packaging
- Opportunity for disruptive innovation in designing packaging solutions that prioritize sustainability and reduce environmental impact.
Industries Being Reshaped
- Food and Beverage
- Potential for disruptive innovation in the food industry by incorporating single-use tomato paste pouches into product packaging strategies.
- Packaging
- Opportunity for disruptive innovation in the packaging industry by developing flexible and sustainable packaging solutions.
- Consumer Goods
- Potential for disruptive innovation in the consumer goods industry by adopting sustainable and single-use packaging methods.
