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Tom Davie Rethinks Packaging by Placing Popular Foods in Clear Bottles

 - Jul 1, 2014
References: studiotwentysix2 & foodiggity
Artist Tom Davie challenges consumers to rethink the way their food is packaged and put on the market by placing popular food items that are sold in opaque boxes and cans into transparent bottles. Davies' sculpture series, titled Bottle Food, entices viewers to think about how deceiving food packaging can truly be.

Each of Davie's pieces included in the Bottle Food series follows the same design structure. Popular food items like colorful Trix cereal or Kraft's Macaroni & Cheese is repackaged in a transparent vintage pop bottle. Viewers can see the food item inside the bottle from a 360 degree angle. While most packaging is designed to use fancy text, colorful designs and bright logos to entice the consumer to buy the product, Davie's bottle sculptures strip packaging down to a minimal aesthetic.