Ellen von Unwerth captures the vivid "Tokyo Neon Girls" editorial for Vogue Japan. The legendary fashion photographer translates the vibrant energy and spirit of Japan's capital in a photoshoot that embraces its nightlife.
Vogue Japan's "Tokyo Neon Girl" editorial stars models Chiharu Okunugi, Risa Nakamura, Hiari Ikeda and others that are featured in the Asian publication's July 2014 edition.
Styling for the fashion story is courtesy of Elizabeth Sulcer who works alongside hair stylist Katsuya Kamo, makeup artist Itsuki and manicurist Risa Yanamoto. Sequins, vivid textile prints and over-the-top beauty looks are highlighted in this editorial that shows off Tokyo's famed clubs, eateries and other hotspots. Fashions in the editorial are daring and are a subtle take on 70s inspired glamour.
Key Themes Behind This Trend
- Tokyo Nightlife Fashion
- There is an opportunity for fashion companies to integrate the vibrant energy and style of Tokyo's nightlife into their designs and marketing strategies.
- Japanese Clubbing Experience
- There is an opportunity for entertainment companies to bring the unique experience of Tokyo's nightlife to other parts of the world.
- Neon Makeup Techniques
- There is an opportunity for makeup companies to create products and tutorials that teach people how to achieve bold and vivid makeup looks like those featured in the Tokyo Neon Girls editorial.
Where This Applies
- Fashion
- The fashion industry can benefit from incorporating the vibrancy and daringness of Tokyo's nightlife into their designs and marketing strategies.
- Entertainment
- The entertainment industry can benefit from expanding the unique experience of Tokyo's nightlife to other parts of the world.
- Beauty
- The beauty industry can benefit from creating products and tutorials that teach people how to achieve bold and vivid makeup looks like those featured in the Tokyo Neon Girls editorial.
