The new ad campaign for Tok&Stok uses Twitter to promote just how easy it is to assemble its furniture. By giving instructions in under 140 characters, the company shows that a lengthy manual is not needed for their products.
Have you ever gone out and bought something only to find that the instruction manual to put it together was the size of a full-length novel? This "twittertisement" puts all their instructions on twitter in under 140 characters with one link to a diagram of the product. Not only does this make putting furniture together that much easier, it is also an eco-friendly way to provide instructions. Tok&Stok has everything online, and its directions are so concise that a lengthy book is completely unnecessary. Happy assembling!