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Eel-Infused Chocolates

Tirol Chocolate's Newest Flavor Contains Powdered Unagi Extract

— July 6, 2021 — Lifestyle
Appealing to chocolate lovers who want to challenge their palate, Tirol Chocolate created a unique new summer chocolate product that's enriched with eel. The chocolate is in fact enhanced with powdered unagi extract and this ingredient mingles with others like pie crust-flavored chocolate, coarse granulated brown sugar and baked crepe dough.

While there are plenty of eel snacks that are enjoyed in Japan, this one sets itself apart as a sweet treat. Unagi Tirol has the potential to capture the interests of those who enjoy unagipai, a sweet butter cookie made with dried powdered eel.
Tirol Chocolate promises that its newest creation is sweet, crunchy and fragrant thanks to an aroma that reminds of pie crust.
Trend Themes
1. Unusual Flavor Profiles - Incorporating unique and unlikely ingredients such as eel in chocolate products creates opportunities for companies to differentiate themselves in a crowded market.
2. Novelty Treats - Offering uncommon flavors for seasonal or limited-edition products generates excitement and interest among consumers seeking something new and unconventional.
3. Cultural Fusions - Infusing chocolate products with culturally distinct ingredients could appeal to cross-cultural or adventurous consumers and create a new category of fusion confections.
Industry Implications
1. Chocolate and Confectionery - Incorporating unexpected and distinctive flavors in chocolate and confectionery products can help manufacturers stay competitive and introduce novel products to the market.
2. Snack Foods - Expanding the boundaries of traditional snack food flavors into the unconventional, such as eel, offers opportunities for companies to capture the attention of consumers looking for unique and exciting snacking options.
3. Food and Beverage - Utilizing culturally significant ingredients within food and beverage products introduces niche products that appeal to those seeking international flavors and fusion cuisine.
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