Marks & Spencer is expanding its grab-and-go selection to include its new seedless Tiqi grapes.
Specifically designed for on-the-go snacking, Tiqi has been developed to pair a distinctive flavor profile with a portable packaging design. The Tiqi grapes are a seedless variety described as sweet, juicy, and crunchy. The grapes were specifically developed at vineyards in Bakersfield, California, and were selected due to their layered flavour, crisp texture, and crunch. To make the grapes easier to enjoy on the go, M&S packages them in a purpose-designed pot that's individually portioned as a single-serve option. As Ghenadie Coroi, Buyer at Marks & Spencer, explains, "As a grape fan, I am super excited to be part of this amazing project, bringing to life something new, disruptive and, more importantly, an amazing product."
The new Tiqi grape pots are available now from select M&S stores.
Image Credit: Marks & Spencer
Key Themes Behind This Trend
- Portable Fresh Fruit
- Single-serve produce formats create room for fresh snacks to compete more directly with packaged convenience foods in impulse and commuter occasions.
- Premium Grape Varietals
- Distinctive flavor, crunch, and texture profiles in everyday fruit signal potential for varietal branding to elevate commodity produce into differentiated snack products.
- Healthy Grab-and-go Snacking
- Consumer demand for convenient wellness-oriented options is reshaping chilled retail assortments with fresh, portion-controlled alternatives to processed snacks.
Where This Applies
- Grocery Retail
- Retailers can use exclusive fresh-food launches and convenient packaging to strengthen store differentiation and capture higher-value snack purchases.
- Fresh Produce
- Breeding programs focused on taste, texture, and portability are expanding the commercial potential of fruits beyond traditional bulk formats.
- Food Packaging
- Purpose-designed single-serve containers for delicate produce highlight opportunities for packaging that balances freshness, convenience, and shelf appeal.
