Dover Yard and Ed Sheeran Crafted the Tingly Jam Cocktail
Laura McQuarrie — June 27, 2025 — Lifestyle
References: sevenrooms & thespiritsbusiness
Dover Yard at 1 Hotel Mayfair, London, teamed up with Ed Sheeran to launch the Tingly Jam cocktail featuring the Grammy Award-winning singer-songwriter's Tingly Ted's hot sauce.
This spicy cocktail is made with butter-fat-washed Casamigos Tequila infused with a Tingly Ted’s tincture, and paired with a miniature bottle of Tingly Ted's that's perfect for pairing with Dover Yard’s signature crispy fried chicken. This spicy cocktail will become a permanent addition to the bar’s new Regenerative Forces menu, which shares serves inspired by natural elements.
This cocktail, created for charity, pays tribute to Sheeran’s close friend, DJ and music entrepreneur Jamal Edwards, who died in 2022. Tingly Jam honors Edwards' memory and helps raise funds for the Jamal Edwards Self Belief Trust.
This spicy cocktail is made with butter-fat-washed Casamigos Tequila infused with a Tingly Ted’s tincture, and paired with a miniature bottle of Tingly Ted's that's perfect for pairing with Dover Yard’s signature crispy fried chicken. This spicy cocktail will become a permanent addition to the bar’s new Regenerative Forces menu, which shares serves inspired by natural elements.
This cocktail, created for charity, pays tribute to Sheeran’s close friend, DJ and music entrepreneur Jamal Edwards, who died in 2022. Tingly Jam honors Edwards' memory and helps raise funds for the Jamal Edwards Self Belief Trust.
Trend Themes
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Artisanal-infused Cocktails — Increasing interest in custom beverage experiences is leading to the creation of cocktails infused with unique ingredients like hot sauce, providing a bold twist on traditional drinks.
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Celebrity-driven Collaborations — Celebrities partnering with brands to create exclusive products, like Ed Sheeran's venture into mixology, are enhancing brand visibility and creating new consumer engagement opportunities.
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Purpose-driven Mixology — The integration of social causes into product offerings, such as the Tingly Jam cocktail's tribute to Jamal Edwards, is turning drinks into platforms for meaningful storytelling and fundraising.
Industry Implications
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Beverage Industry — The beverage industry is expanding its innovation pipeline by incorporating unconventional flavors, like hot sauce, into cocktails, appealing to adventurous palates.
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Hospitality Industry — Hospitality venues are embracing novel menu additions that pair with signature dishes, creating unique dining experiences that attract culinary enthusiasts.
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Entertainment Industry — Celebrities are leveraging their influence within the entertainment industry to launch branded products and experiences, tapping into new markets and revenue streams.
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