New York-based illustrator Ashley Nawn created a series of Tinder profiles that belong to popular characters from HBO's television show Game of Thrones. The characters from this sword-yielding program have been given modern day identities that directly relate to their fictitious characters.
Each image is illustrated to convey their traditionally worn outfits from the show as well as facts about their character's sexual personalities. Given Tinder's racy image, these particular profiles suit the dating site's objectives. For example, Tyron's profile shares his love of wine and women and states: "I was married once... well, twice." Other Tinder profiles share a bit more scandalous information.
The humorous contrast of the fantasy television show and a modern dating site will appeal to both pop culture-lovers and Tinder users alike.
What's Driving This Trend
- Character-based Dating Profiles
- Disruptive innovation opportunity: Creating dating apps that cater to specific fandoms, allowing fans to connect based on their favorite characters.
- Humorous Contrasts in Popular Culture
- Disruptive innovation opportunity: Developing platforms or content that combines different elements of popular culture in a comedic way.
- Fictional Character Personalization
- Disruptive innovation opportunity: Offering personalized merchandise or services that allow fans to customize their favorite fictional characters.
Who This Affects Most
- Online Dating
- Disruptive innovation opportunity: Introducing more niche dating platforms that cater to specific interests or fandoms.
- Entertainment
- Disruptive innovation opportunity: Creating interactive experiences or content that bridges the gap between fictional worlds and real-life activities.
- Merchandising
- Disruptive innovation opportunity: Developing unique merchandise that combines popular culture references in unexpected ways.
