Trailblazing Winter Parkas

This Timberland Parka Doesn't Sacrifice Warmth for Style

The latest Timberland parka for the Fall/Winter 2014 season, named the 'Scar Ridge Parka', draws inspiration from hiking on Mount Everest. Sound ambitious? So is this coat. It features a snorkel silhouette and unbeatable warmth with 550 down-fill power. The water-proof exterior comes in several different colors, from Arctic white or Glazed Ginger to an electrifying "Swedish Blue" shade that will definitely turn a few heads.

You don't have to be a mountaineer or trailblazer to benefit from wearing this stylish jacket. All you have to do is want to keep safe, warm and dry, during one of the coldest winters ever predicted.

Finally, the coat features an adjustable hood and waist, allowing you to customize the shape and fit to your specific needs.

Outdoor Fashion
Timberland's Scar Ridge Parka combines style and functionality, catering to the increasing demand for outdoor fashion that can withstand extreme weather conditions.
Customizable Apparel
The adjustable hood and waist of the Scar Ridge Parka highlight the demand for customizable apparel that allows individuals to create a perfect fit.
Bold Color Choices
Timberland's use of bold colors like 'Swedish Blue' in the Scar Ridge Parka taps into the trend of bold color choices in winter outerwear.

Sectors Adopting This

Outdoor Apparel
The Scar Ridge Parka represents the disruptive innovation opportunity within the outdoor apparel industry, providing customers with fashionable yet functional winter wear.
Customization Technology
The demand for customizable apparel opens up opportunities for companies specializing in customization technology to collaborate with fashion brands.
Outerwear Retail
Brick-and-mortar and online retailers in the outerwear industry can benefit from offering a range of vibrant colors in their winter collections to attract customers looking for bold fashion choices.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 35%
Freshness 8%