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The Tigo Cellular Network Campaign Keeps People on Schedule

 - Aug 23, 2012
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Nowadays, every minute and second counts, which the Tigo Cellular Network campaign shows. It has become significantly easier for people's schedules to become messed up when timing is not aligned. One way to avoid this is with a reliable mobile service that allows people to stay in touch at an affordable rate. As the print ads read, "It would be cool to have an extra minute to talk. Text 222 and we’ll give it to you."

The Tigo Cellular Network campaign was conceived and executed by Biedermann McCann Erickson, an ad agency based in Asunción, Paraguay. It features a cracked watch that keeps people away from important events. The campaign was art directed by Alejandro Rebull with creative direction by Leonardo Matylski.