The all-new Tide Eco-Box by P&G completely reimagines the way consumers shop for laundry detergent. For one, the product is restrained to an e-commerce platform that ships it to one's doorstep in a "sealed, shipping-safe cardboard box." Inside is an ultra-concentrated formula of the Tide-branded liquid laundry detergent. Because of the enhanced contents, the product is lighter and can be easily stored.
This is undoubtedly a very convenient way of buying detergent, as it omits the need to go to the store and carry the heavy product back home. In addition, the Tide Eco-Box proves to be planet-friendly as well. It utilizes 60% less plastic and 30% less water than the current version — the 150 oz. Tide press-tap.