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Tree Trunk Cutlery

Tibits Vegetarian Restaurant Ads Use Giant Forks to Make Their Point

— June 13, 2010 — Eco
Tibits vegetarian restaurant in Switzerland wants everyone to know that their veggies are very, very fresh so advertising agency Wirz/BBDO came up with an ad campaign that uses a giant fork fixed to the trunk of a leafy green tree to make the point.

The oversize forks are located on trees in major parks and in busy outdoor shopping areas all over Switzerland. The outdoor ads for Tibits vegetarian restaurant are a fresh way to get attention.
Trend Themes
1. Outdoor Advertising - Tibits vegetarian restaurant's use of a giant fork attached to a tree trunk as outdoor advertising can inspire other businesses to be creative with their outdoor marketing strategies.
2. Natural Themes - Using a tree trunk as the medium for Tibits vegetarian restaurant's ad campaign highlights the trend of incorporating natural themes in advertising and branding.
3. Vegetarianism - The use of giant forks in a campaign promoting a vegetarian restaurant highlights the growing trend of vegetarianism and plant-based diets around the world.
Industry Implications
1. Advertising - Wirz/BBDO's innovative campaign for Tibits vegetarian restaurant shows that there are still opportunities for disruptive innovation in traditional advertising.
2. Food and Beverage - Tibits vegetarian restaurant's use of natural imagery and plant-based messaging could inspire more food and beverage businesses to incorporate sustainability and plant-based messaging into their branding.
3. Outdoor Recreation - Tibits vegetarian restaurant's use of tree trunks in major parks and outdoor shopping areas highlights the potential for disruptive innovation in the outdoor recreation industry through creative and environmentally conscious advertising campaigns.
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