Three Ships skincare is a Toronto-based brand that melds nature with science to promote healthy skin. Unfortunately, the COVID-19 pandemic has brought on a steep increase in violence against women, many of whom have sought out the safety of shelters. In light of this, the founder of Three Ships, Connie Lo, and her colleague, Kristina Lane, thought carefully about how they could contribute to the safety and wellness of women in these situations.
The brand decided to donate $9,000 worth of its products to four shelters in Toronto. Nellie's, YWCA Toronto, Sistering, and Interval House received all-natural, nonirritating products suitable for all skin types. The goal was to provide women with self-care items to encourage a sense of self-love and ownership.
Image Credit: Three Ships Beauty
Why This Trend Is Growing
- Charitable Self-care Donations
- Brands are donating self-care items to promote wellness and safety for vulnerable populations during the pandemic.
- Natural Skincare for Women's Shelters
- Natural and non-irritating skincare products are being donated to women's shelters to address the rise in violence against women during the pandemic.
- Self-love Encouragement Through Donated Products
- Donated self-care items aim to encourage self-love and ownership among women seeking refuge in shelters.
Industries Being Reshaped
- Skincare
- Skincare brands can donate their products to shelters to promote self-care and contribute to the health and safety of vulnerable populations.
- Non-profits
- Non-profit organizations serving vulnerable populations such as women's shelters can benefit from product donations that promote wellness and self-care.
- Social Services
- Social service organizations can partner with brands that offer self-care products as a means of contributing to the health and safety of vulnerable populations.
