The Thom Browne Store by Wonderwall is Cleverly Hidden

 - Mar 29, 2013
References: wonder-wall & frameweb
The Thom Browne Store by Wonderwall is located in the heart of Tokyo. The hidden menswear shop features a vast blank facade with one narrow door that leads to its interior.

Though seemingly ambiguous, the American designer's first retail space outside the US proves to be as daring as his clothes. Known for his elaborately disguised runway presentations, Browne teams up with Masamichi Katayama of Wonderwall to infuse this Tokyo shop with a flavor of his signature style.

The Thom Browne Store by Wonderwall features a deceiving facade that is simplistic and non-revealing. This minimalist approach to the shop's exterior is juxtaposed with its vast interior spaces that feature similar clinical details of office furniture along with some subtle clothing displays. Monochromatic marbles and glass partitions exude elegance wile a system of internal blinds give this shop a mysterious and secretive air.