Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Fake Blood Beverages

“Tru Blood” Promotes Vampire Show

— August 23, 2008 — Marketing
Behavior Design has come up with one bloody good marketing campaign, called Tru Blood, to promote HBO’s new vampire seriesTrue Blood, set to air on September 7, 2008, at 9pm EST.

The Tru Blood Synthetic Blood Nourishment Beverage is used in the series and enables vampires to “embrace the night… all of the flavor, none of the bite.” Keeping vampire fans in mind, Behavior Design has created a place for those with a thirst for blood, upon entrance to their site, to find the best synthetic Tru Blood beverage for them. Clicking the “What’s Your Type?” emblem brings up a fun and interactive program in which you can find your ideal beverage based on blood type.

Also available from the website are Tru Blood t-shirts, hoodies, glasses, coffee cups, ladies boys briefs, and even onesies. All of which are dedicated to enticing vampire-o-philiacs into joining in for one grand True Blood global premiere party, Embrace the Night ‘08.

Don your vampire attire and head out with your cool vampire friends on September 7, and “Embrace the Night”, which the TruBlood website postulates will be a, “pulse-pounding, post-sundown, all-night party unfolding all over the globe.”