Behavior Design has come up with one bloody good marketing campaign, called Tru Blood, to promote HBO’s new vampire seriesTrue Blood, set to air on September 7, 2008, at 9pm EST.
The Tru Blood Synthetic Blood Nourishment Beverage is used in the series and enables vampires to “embrace the night… all of the flavor, none of the bite.” Keeping vampire fans in mind, Behavior Design has created a place for those with a thirst for blood, upon entrance to their trubeverage.com site, to find the best synthetic Tru Blood beverage for them. Clicking the “What’s Your Type?” emblem brings up a fun and interactive program in which you can find your ideal beverage based on blood type.
Also available from the website are Tru Blood t-shirts, hoodies, glasses, coffee cups, ladies boys briefs, and even onesies. All of which are dedicated to enticing vampire-o-philiacs into joining in for one grand True Blood global premiere party, Embrace the Night ‘08.
Don your vampire attire and head out with your cool vampire friends on September 7, and “Embrace the Night”, which the TruBlood website postulates will be a, “pulse-pounding, post-sundown, all-night party unfolding all over the globe.”
“Tru Blood” Promotes Vampire Show
Sandra Winn — August 23, 2008 — Marketing
References: trubeverage & dexigner