Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

“Tru Blood” Promotes Vampire Show

 - Aug 23, 2008
References: trubeverage & dexigner
Behavior Design has come up with one bloody good marketing campaign, called Tru Blood, to promote HBO’s new vampire seriesTrue Blood, set to air on September 7, 2008, at 9pm EST.

The Tru Blood Synthetic Blood Nourishment Beverage is used in the series and enables vampires to "embrace the night… all of the flavor, none of the bite." Keeping vampire fans in mind, Behavior Design has created a place for those with a thirst for blood, upon entrance to their site, to find the best synthetic Tru Blood beverage for them. Clicking the "What’s Your Type?" emblem brings up a fun and interactive program in which you can find your ideal beverage based on blood type.

Also available from the website are Tru Blood t-shirts, hoodies, glasses, coffee cups, ladies boys briefs, and even onesies. All of which are dedicated to enticing vampire-o-philiacs into joining in for one grand True Blood global premiere party, Embrace the Night ‘08.

Don your vampire attire and head out with your cool vampire friends on September 7, and "Embrace the Night", which the TruBlood website postulates will be a, "pulse-pounding, post-sundown, all-night party unfolding all over the globe."