The Volkswagen T-Roc is the latest model from the German automaker. The baby SUV is very important to VW as it is lacking in the crossover segment. Slotting in below the Tiguan, the T-Roc is a sporty looking CUV with an upscale interior. The production version of the car differs heavily from the concept shown three years ago. That being said, no one really thought VW would put an SUV with two doors and a removable roof into production. At least the two-tone paint scheme made production.
The Volkswagen T-Roc will come with six different engine choices, three turbocharged gas units and three turbo diesels. Unfortunately Americans will not be able to get their hands on the T-Roc. Despite the country's love for small crossovers the Volkswagen T-Roc will not be sold stateside.
What's Driving This Trend
- Sporty German Cuvs
- Disruptive innovation opportunity: Develop sporty and stylish entry-level crossover vehicles with upscale interiors.
- Lack of Small Crossovers in the US
- Disruptive innovation opportunity: Fill the gap in the US market for small crossovers by introducing stylish and affordable options.
- Expanded Engine Choices
- Disruptive innovation opportunity: Offer a wide range of engine choices for crossover vehicles, including both gas and diesel options.
Who This Affects Most
- Automotive Industry
- Disruptive innovation opportunity: Transform the crossover segment by designing and manufacturing sporty and stylish entry-level crossover vehicles.
- Small Crossover Market
- Disruptive innovation opportunity: Capitalize on the demand for small crossovers in the US market by introducing unique and affordable options.
- Engine Manufacturing Industry
- Disruptive innovation opportunity: Cater to the diverse preferences of customers by producing a wide range of engine options for crossover vehicles.
