'The Tension Experience: Ascension' is a Live Horror Show
Joey Haar — October 3, 2016 — Pop Culture
References: thetensionexperience & theverge
Just in time for Halloween, 'The Tension Experience: Ascension' is a new theater show that combines the best (or worst, depending on one's opinion about horror entertainment) aspects of haunted houses and escape rooms with the theatricality of a play. The immersive experience leads audiences on a journey through the history of a destructive cult lurking on social media.
The Tension Experience began its run not as a live show, but as an immersive VR experience that gave backstory to the creepy cult from the show. Now, in the real world, the show requires a large space, with a cast of over forty actors. Rather than taking place in a typical theater, the show is being put on in a 45,000 square foot warehouse, painstakingly decorated to tell the terrifying tale.
The Tension Experience began its run not as a live show, but as an immersive VR experience that gave backstory to the creepy cult from the show. Now, in the real world, the show requires a large space, with a cast of over forty actors. Rather than taking place in a typical theater, the show is being put on in a 45,000 square foot warehouse, painstakingly decorated to tell the terrifying tale.
Trend Themes
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Immersive Theater — Disruptive innovation opportunity: Creating immersive theater experiences that combine elements of haunted houses and escape rooms.
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VR Experiences — Disruptive innovation opportunity: Developing virtual reality experiences that provide backstory and enhance the overall theater show experience.
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Interactive Storytelling — Disruptive innovation opportunity: Incorporating social media and interactive elements in theater shows to engage audiences in a unique way.
Industry Implications
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Entertainment — Disruptive innovation opportunity: Transforming traditional theater experiences by incorporating immersive, interactive storytelling.
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Technology — Disruptive innovation opportunity: Advancing virtual reality technology to create more realistic and engaging theater show experiences.
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Marketing — Disruptive innovation opportunity: Leveraging social media and interactive elements in theater shows for innovative marketing campaigns.
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