The Tens Sunglasses 2018 collection, which has been released just in time for summer, offers many of the same qualities that fans of the brand have come to appreciate over the years, including the famous lenses that brighten one's view rather than dimming everything, but the best addition is one that's totally new. The Tens sunglasses from the 2018 collection are made with biodegradable frames, meaning that consumers can feel good about the environmental impact as well as their views.
Tens worked with the renowned Italian acetate manufacturer Mazzucchelli in designing its frames. The company developed a frame that comes from cotton and wood pulp, making it entirely biodegradable. They are also developed with sustainability as a focus in terms of their sourcing, as those natural materials come from accredited, sustainably managed forests.
Why This Trend Is Growing
- Biodegradable Sunglasses Frames
- Opportunity for disruptive innovation in the eyewear industry by creating environmentally-friendly sunglasses frames.
- Sustainable Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating biodegradable materials into clothing and accessories.
- Eco-conscious Consumer Products
- Opportunity for disruptive innovation in various industries by developing products that prioritize sustainability and environmental impact.
Industries Being Reshaped
- Eyewear
- Opportunity for disruptive innovation in the eyewear industry by developing and promoting biodegradable sunglasses frames.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating sustainable and biodegradable materials into clothing and accessories.
- Consumer Goods
- Opportunity for disruptive innovation in the consumer goods industry by creating eco-friendly products that appeal to environmentally-conscious consumers.
