The juxtaposition between The Sapeurs (African gentlemen) and their surroundings leaves me speechless. These images depicting the lifestyle (and simply, style) of elite African males are really extraordinary. I wish I knew who the photographer was.
According to Mikolai from LifeLounge.com, The Sapeurs spend all of their time and money in order to maintain their designer, high-class looks. Dating back to the 1950s, it has become a subculture of hardcore modelling, dancing and grooming.
Key Themes Behind This Trend
- Elite African Style
- Disruptive innovation opportunity: Introduce sustainable and affordable designer fashion options to the elite African market.
- Subculture Modelling
- Disruptive innovation opportunity: Develop an online platform that connects aspiring African models with international fashion agencies.
- Grooming Culture
- Disruptive innovation opportunity: Create a line of grooming products specifically tailored to the needs of African men.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore partnerships with African designers to promote their work on a global scale.
- Photography
- Disruptive innovation opportunity: Build an online marketplace for African photographers to showcase and sell their work.
- Modeling
- Disruptive innovation opportunity: Establish modeling agencies in African countries to provide opportunities for local talent.
