The Purpose Group's Office Was Inspired by Communal Collaboration

 - May 15, 2017
References: thepurposegroup.vn & officesnapshots
The Purpose Group is a marketing agency based in Saigon, Vietnam, and it enlisted the firm KIENTRUC O to design its office.

In designing the space, KIENTRUC O was inspired by traditional Vietnamese villages, with "communal collaboration" being a focus that brought the design together. The firm was inspired by Southern Vietnamese architecture and created an indoor space that is heavily influenced by natural elements, with the use of vibrant plant life and wooden structures seen throughout.

The resulting office offers natural lighting and an open concept that still offers a sense of privacy in meeting and individual work areas, where employees are able to collaborate in a way that is constructive to The Purpose Group's goal of having effective communication in its office.