The Pre-Nup Table

Clean the Sky - Positive Eco Trends & Breakthroughs

Makes Easy Work of Separating Your Assets

— May 5, 2007 — Art & Design
Newly-wed and in need of furniture? Worried who will get what if you get divorced? Then check out the Pre-Nup Table by Claire Matthews. It has each side clearly marked out and a center sawing line to divide it evenly when splitting-up your assets. FYI: The table comes complete with a saw to make it easy to divide your table and anything else you see fit. So cheeky, I love it!

Implications - Adding a humorous touch to products is a great way for businesses to showcase their lighthearted side and connect with customers. Consumers are drawn toward products that not only serve a functional purpose, but also come equipped with entertaining features.

Trend Themes

  1. Humorous Products — Businesses can capitalize on the trend of adding a humorous touch to products to showcase their lighthearted side and connect with customers.
  2. Entertaining Features — Consumers are drawn towards products that not only serve a functional purpose, but also come equipped with entertaining features.
  3. Functional Design — The Pre-Nup Table's clear markings and center sawing line offer a disruptive innovation opportunity for furniture businesses to create functional designs for married couples concerned about asset separation in the future.

Industry Implications

  1. Furniture — The furniture industry can explore the disruptive innovation opportunity of offering functional designs, like the Pre-Nup Table, that cater to the needs of married couples concerned about asset separation in the event of divorce.
  2. Home Decor — Home decor businesses have an opportunity to tap into the trend of adding entertaining features to their products, attracting customers who value functional items with a touch of humor.
  3. Giftware — The giftware industry can take advantage of the humorous product trend by offering unique and entertaining items like the Pre-Nup Table, which can serve as a playful and practical gift for newly-weds.
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