The Phrobi Blanket Robe has Got Your Back
Regan Canie — November 11, 2010 — Unique
Watch your back, Snuggie devotees (literally), because the Phrobi Blanket Robe is here and it covers all the bases!
The Phrobi Blanket Robe basically takes the traditional blanket cover-up, adds a hood, a front double-button closure and deep pockets to make it the "Ultimate Cozy Blanket Robe." It wraps around and covers you completely, unlike the Snuggie's hospital gown-like style.
Think only Obi Wan Kenobi can rock this look? The Phrobi-makers throw in a To-Go Sack-Pack with every sale, suggesting wearing the comfy get-up to dance parties, sporting events and even bar-hopping!
The Phrobi Blanket Robe basically takes the traditional blanket cover-up, adds a hood, a front double-button closure and deep pockets to make it the "Ultimate Cozy Blanket Robe." It wraps around and covers you completely, unlike the Snuggie's hospital gown-like style.
Think only Obi Wan Kenobi can rock this look? The Phrobi-makers throw in a To-Go Sack-Pack with every sale, suggesting wearing the comfy get-up to dance parties, sporting events and even bar-hopping!
Trend Themes
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Blanket Robes — There is a growing trend of blanket robes that offer more coverage and comfort than traditional blankets or robes.
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Functional Upgrades — Adding features like hoods, buttons, and deep pockets to cover-ups provides added functionality and convenience.
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To-go Accessories — The inclusion of To-Go Sack-Packs with blanket robe purchases suggests a trend towards portable and versatile cover-up options.
Industry Implications
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Home Goods — The home goods industry can capitalize on the growing popularity of blanket robes by designing and manufacturing innovative and stylish options.
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Apparel — The apparel industry can explore opportunities to create fashionable blanket robes that cater to different consumer preferences and occasions.
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Leisure and Entertainment — The leisure and entertainment industry can incorporate blanket robes as part of experiential events and activities, enhancing the overall attendee experience.
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