The Partners are a brand strategy firm that put together a quirky project. A team from the company went around and placed museum tags on everyday objects such as hot dogs and bus stops to make people think differently about these items we see every single day.
The project is set in New York in the Soho and Nolita regions of the city, although some of the tags have already been removed. The name of the project is 'The Museum of the Mundane' or MoMu for short. Each tag is exactly like one would find at a regular museum, complete with the name of the work, who it was by and a little background on the piece.
This cute project makes people think differently about everyday items.
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