There’s something unusual about The Merit Shop. Like any other online shop, it has an assortment of products that people can acquire, but what makes it interesting is how these items can be paid for.
Instead of trading goods for cash, The Merit Shop encourages people to pay for its merchandise with their talents. Items like cereal boxes, iPods, kilograms of rice and gloves can be paid for by creating a video of yourself "doing something awesome" on YouTube or Instagram. If the video is deemed awesome enough by The Merit Shop founders, the item is sent to that user on a first come, first serve basis.
In the shop, you can see what talents have previously been deemed worthy of a trade. For example, one user made a YouTube video of himself making a convincing bicycle horn sound to acquire a pair of sneakers from the site.
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