Danish architecture firm BIG will be leading the expansion of Swiss watchmaker Audemars Piguet's headquarters with the 'The Maison des Fondateurs.' The museum will feature a spiraling design and will be located in the Vallée de Joux, western Switzerland.
The serpentine pavilion will be partially sunken into the ground; as it emerges, it will expose a series of galleries and event spaces. The intertwining spirals allow the spaces to be accommodated side by side. Bjarke Ingels eloquently explains, "Watchmaking, like architecture, is the art and science of invigorating inanimate matter with intelligence and performance."
Amongst its many attributes, the museum will feature a brass-coated steel roof which will oscillate to create the vaulted ceilings inside. The rest of the museum's exterior will be constructed out of concrete, stone and timber.
Why This Trend Is Growing
- Serpentine Design
- Disruptive innovation opportunity: Architects and designers can explore the use of serpentine designs in various industries, such as creating unique and dynamic building structures.
- Sunken Museums
- Disruptive innovation opportunity: Creating partially sunken museums offers a new and immersive experience for visitors, revolutionizing the museum industry and enhancing engagement.
- Intertwining Spaces
- Disruptive innovation opportunity: By accommodating spaces side by side through intertwining designs, industries such as event venues and galleries can optimize limited space and create more versatile environments.
Industries Being Reshaped
- Architecture
- Disruptive innovation opportunity: Architectural firms can explore the use of serpentine designs and sunken structures to create visually striking and innovative buildings.
- Museum
- Disruptive innovation opportunity: The museum industry can adopt the concept of partially sunken museums and intertwining spaces to enhance visitor experience and create more interactive and immersive exhibitions.
- Event Venue
- Disruptive innovation opportunity: Event venues can incorporate intertwining designs to optimize space utilization, allowing for more flexibility and versatility in accommodating different types of events.
