Romantic and chic, the Kooples Autumn 2012 lookbook is at the forefront of this fall season’s laid-back elegance.
With Highsnobette deeming the collection "a mix of New Yorkian rock and Pariasian chic," their look book is a fantastic marriage of both exemplary styles. Branding for the The Kooples is highly dependent on oozing a cool Parisian hipster style that appeals to fashion-savvy young adults aiming to look smart.
Using some of the chicest couples, the collection shines through with its model’s adherence to brand identity. Appearing this season are Portuguese graffiti artist André Saraiva and his model/designer girlfriend Annabelle Dexter Jones. The promotion also features musician Devendra Banhart with Ana Kras, and Jamie Burke with beau Mila de Wit. The campaign does a stand-up job at portraying hip elegance with mass appeal.
Hipster Coupling Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Classy Sentimental Scenes
Storytelling Couple Captures
Classy Continental Couples
Couture Clown Couples
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.