Ergonomic Circular Steam Irons

The Iron-B is a Steam Iron that Glides Over Stubborn Wrinkles

The Iron-B is a circular steam iron. It is designed ergonomically to help users glide over stubborn wrinkles with ease. Designed by Gökçe Nafak, the iron boasts a sophisticated appearance, ideal for the modern household. The modern and minimalistic iron features a retractable cord to minimize the wire clutter when it is stored away.

Users can ensure a safe ironing process with the Iron-B's heat-resistant handle. Moreover, it features a rounded base for easy maneuvering and a TrueGlide nonstick soleplate. The soleplate helps to tackle any fabric with precise efficiency. It is suitable for materials such as cotton, polyester, silk, cashmere, lace, and viscose. The iron delivers a consistent steam flow throughout its base using B Steam technology for a flawless finish.

Image Credit: Gökçe Nafak

Ergonomic Iron Design
Disruptive innovation opportunity to design more products with user-friendly ergonomics.
Retractable Cord Feature
Disruptive innovation opportunity to implement retractable cords in more household appliances.
Trueglide Nonstick Soleplate Technology
Disruptive innovation opportunity to incorporate advanced nonstick technology to improve household products.

Industries Being Reshaped

Home Appliances
The ergonomic design and advanced features of the Iron-B open opportunities for other household appliances to similarly incorporate user-friendly features.
Fabrics & Clothing Manufacturing
The TrueGlide nonstick soleplate technology offers opportunities to improve the efficiency and quality of ironing fabrics and garments.
Design & Engineering
The Iron-B represents an innovative redesign of a conventional product, suggesting that there are opportunities in the industry for creative redesigns of household items.
SCORE
4.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 40%
Freshness 11%