It seems to be a normal navel piercing, if you don't see the whole picture. But this surface barbell is placed at the back of the body, a few centimeters over the behind. This is quite an unusual place for a piercing, and will likely not become mainstream because it only works if you have a special type of skin.
The piercing from the Wildcat collection is made of titanium.
Implications - Piercings are one way that many people express their individuality; however the area of piercings is typically the same for many people. Businesses can learn from this consumer desire to find new places for piercings. Companies that recognize common consumer products and think of new places and ways to use them will gain momentum.