If you ever wanted to express your utter disdain at something via social media networking, then the hater app could be your new (grumpy) best friend! The Hater App allows you to comment on internet goings-on by giving them a thumbs down. The smart application was launched for the iPhone just in time for the tech-trend festival at SXSW.
Creator Jake Banks (a former New York based advertising director) says he created the application as he felt the ‘language of likes’ and the fact that internet users can only react in positive ways is restrictive and not a true indication of a persons beliefs. So the next time your tone deaf friend sends you a video of them harmonizing with their cat after a night out, you can hit the thumbs down button. They’ll thank you for it in the end. Believe me.
Key Themes Behind This Trend
- Negativity Ranking Apps
- The creation of negativity ranking apps offers a new way for users to express their opinions without using positive feedback only.
- Democratic Internet
- The use of negativity ranking apps creates a more democratic internet by allowing users to express both positive and negative opinions.
- Social Media Feedback Evolution
- Negativity ranking apps suggest a new direction for social media feedback towards a more balanced and diverse range of opinions.
Where This Applies
- Social Media
- The social media industry can benefit from incorporating negativity ranking apps to allow for a more diverse range of feedback from users.
- App Development
- Developers have an opportunity to create more innovative apps that allow for a wider range of feedback and engagement from users.
- Online Advertising
- Negativity ranking apps may open up new ways for advertisers to analyze user preferences and gain insights into what kind of content users prefer or dislike.
