Art imitates life in The Gourmand's newest photo series, which showcased a collection of real fruits, fashioned to appear as popular smartphone emojis.
The Gourmand is a semi-annual food and culture magazine, making this emoji photo shoot seem like a natural progression for the publication, as the phone-friendly icons become deeply embedded within our culture. The shoot was conducted by still-life photographer Matthieu Lavanchy, and features single food items standing against a plain backdrop. According to the photographer, the minimalist nature of the shoot required a great deal of perfectionism, especially considering how quickly smartphone users would be able to spot a difference from the animated icons.
Some of the re-created pieces include a cup of coffee, a block of cheese and a juicy peach.
Why This Trend Is Growing
- Food-emoji-inspired Visual Content
- Brands can capitalize on consumers' love of food emojis by creating visual content inspired by these popular icons.
- Minimalist Food Photography
- There's an opportunity for photographers to experiment with minimalist food photography, showcasing single food items against a plain backdrop.
- Food Artistry
- Artists can recreate food in unique ways, such as fashioning them into popular smartphone emojis to create fun and playful food art.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can incorporate food emojis in their branding and marketing efforts, leveraging the popularity of these icons to appeal to younger audiences.
- Digital Marketing
- Digital marketers can explore creative ways to incorporate food emojis into their campaigns, such as creating social media posts or ads that feature these icons in unique ways.
- Art and Design
- Artists and designers can incorporate food into their work in playful and unexpected ways, such as recreating popular emojis using real fruits and other food items.
