The Forest Feast introduces a visual approach to cooking. Photographer and designer Erin Gleeson uses only a few ingredients for her recipes, most of which are vegetarian. The local produce enthusiast aims to simplify the steps most often tied to cooking by doing away with complicated tricks and measurements.
Followers of The Forest Feast can put together spring salads, mushroom quinoa risottos and bloody mimosas in under four steps. The visual aids are moreover essential for foodies who have trouble following printed or hand-written directions, often confusing or stressful for entertainers who may be pressed for time.
Gleeson’s illustration-themed concept takes cooking in a new artistic direction. Its novelty will likely spur an offshoot of picturesque cooking projects.
Key Themes Behind This Trend
- Visual Cooking
- The visual approach to cooking introduces a new way for recipes to be understood and followed, providing opportunities for innovative cooking techniques and tools.
- Simplified Recipes
- The use of few ingredients and simplified steps in recipes opens up opportunities for meal kit services or specialized products catering to time-strapped individuals.
- Illustration-based Direction
- The use of illustrations instead of traditional printed or hand-written directions creates opportunities for digital platforms or mobile apps that offer visual cooking guides and tutorials.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore creating innovative cooking tools, meal kits, or cooking classes based on the visual cooking trend.
- Digital Platforms
- Digital platforms can develop cooking apps or online platforms that provide visual cooking guides and tutorials, catering to individuals who struggle with following traditional recipe formats.
- Illustration and Design
- The illustration and design industry can capitalize on the trend by offering services and products that incorporate visual elements in cooking, such as recipe books or food packaging.
