Veganism is swiftly shifting from a niche diet to a mainstream lifestyle, which is something 'Mission Vegan: Wildly Delicious Food for Everyone' by Danny Bowien aims to help with. The cookbook from the Co-Founder and Chef of Mission Chinese Food restaurants is packed with a number of delicious recipes that are inspired by Chinese American fare. This includes such options as Cold Buckwheat Noodles with Dragon Fruit Ice, Chili Fried Rice and much more, which all highlight premium flavors with a vegan-friendly profile.
'Mission Vegan: Wildly Delicious Food for Everyone' is priced at $36 and has just launched for chefs of all ranges to try out. The cookbook builds on Bowien's passion for meat and dairy-free fare.
Image Credit: Ecco/Danny Bowien
What Makes This Trend Stand Out
- Mainstream Veganism
- As veganism becomes more popular, there are opportunities for accessible vegan cookbooks such as 'Mission Vegan: Wildly Delicious Food for Everyone' to cater to the growing market.
- Ethnic-inspired Vegan Cuisine
- Cookbooks that highlight vegan versions of ethnic foods like 'Mission Vegan: Wildly Delicious Food for Everyone' can attract foodies who are looking to explore new flavors while adhering to plant-based diets.
- Affordable Plant-based Cooking Recipes
- As more people seek affordable plant-based recipes, cookbooks such as 'Mission Vegan: Wildly Delicious Food for Everyone' offer an opportunity to cater to this market segment.
Sectors Adopting This
- Publishing
- There is an opportunity for publishing companies to create and market affordable vegan cookbooks that appeal to home cooks, particularly those looking for accessible plant-based recipes in response to the growing veganism trend.
- Food and Beverage
- Restaurants and Food and Beverage companies can leverage the growing interest in veganism by developing vegan menus and offering vegan options, inspired by cookbooks like 'Mission Vegan: Wildly Delicious Food for Everyone', to cater to a growing vegan market.
- Retail
- There's a growing demand for vegan cookbooks and ingredients which creates an opportunity for retailers to offer a range of vegan products that appeal to home cooks looking to experiment with plant-based recipes and explore new ingredients, as inspired by books like 'Mission Vegan: Wildly Delicious Food for Everyone'.
