British Contemporary Label, The Fold, Offers Work Pieces
Grace Mahas — September 28, 2020 — Fashion
References: thefoldlondon
The Fold is a contemporary British fashion brand that offers versatile pieces for elevated professionals. The brand was curated to empower women to be their best selves with fashional attired that is work-friendly. Each piece fuses form and function to create a clean, modern aesthetic.
Polly McMaster, the co-founder of The Fold, commented on the inspiration behind the label, stating: “Looking as smart as a man in his bespoke suit gives a woman the same level of confidence and gravitas at work. The idea for The Fold came out of that need and we really believe that being serious about work shouldn’t compete with being interested in fashion.
"The Fold is about understanding the professional woman’s needs in her daily life and trying to create a stylish, contemporary wardrobe for them, but particularly focused around work. To this end, we are building a brand in our own right based on our label and designs.”
Image Credit: The Fold
Polly McMaster, the co-founder of The Fold, commented on the inspiration behind the label, stating: “Looking as smart as a man in his bespoke suit gives a woman the same level of confidence and gravitas at work. The idea for The Fold came out of that need and we really believe that being serious about work shouldn’t compete with being interested in fashion.
"The Fold is about understanding the professional woman’s needs in her daily life and trying to create a stylish, contemporary wardrobe for them, but particularly focused around work. To this end, we are building a brand in our own right based on our label and designs.”
Image Credit: The Fold
Trend Themes
1. Elevated Professional Fashion - The trend of creating versatile and stylish work attire that empowers women to be their best selves.
2. Form and Function Fusion - The trend of merging functional design with modern aesthetics to create clean and sophisticated professional wear.
3. Female Empowerment in Fashion - The trend of brands understanding and catering to the needs of professional women while embracing their interest in fashion.
Industry Implications
1. Fashion Retail - Opportunity for retail businesses to tap into the growing demand for female-founded and inclusive professional attire.
2. Apparel Design - Disruptive innovation opportunity for designers to create work-friendly pieces that combine style, comfort, and functionality.
3. E-commerce - E-commerce platforms have the opportunity to showcase and market female-founded fashion brands that cater to professional women.
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