The Finnish Long Drink is a Refreshing Alternative to Hard Seltzer
Laura McQuarrie — August 31, 2021 — Lifestyle
References: thelongdrink & sarasotamagazine
Lonkero, also known as "long drink" is an alcoholic beverage that was made to be served to those attending the 1952 Olympics held in Helsinki, but it's now becoming easier to find outside of Finland. The Finnish Long Drink, based in New York City, makes ready-to-drink varieties like Traditional Citrus, Strong Citrus and Zero Sugar that are particularly appealing to fans of hard seltzer. Since the beverages are gin-based, they are said to be more herbaceous and floral in taste, yet just as easy to sip during social occasions.
For those who crave fruit flavors, there's the Finnish Long Drink Cranberry, which comes in at 5.5% ABV, while The Finnish Long Drink Strong packs more of a punch with 8.5% ABV.
For those who crave fruit flavors, there's the Finnish Long Drink Cranberry, which comes in at 5.5% ABV, while The Finnish Long Drink Strong packs more of a punch with 8.5% ABV.
Trend Themes
1. RTD Gin-based Beverages - There is an opportunity for liquor companies to create new ready-to-drink gin-based beverages that compete with hard seltzers.
2. Globalization of Niche Alcoholic Beverage - The Finnish Long Drink's international appeal could lead to the emergence of other unique alcoholic beverages with regional origin stories gaining popularity in new markets.
3. Health and Wellness in Alcohol Industry - The Finnish Long Drink's zero sugar option highlights growing consumer interest in lower calorie and healthier alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The liquor industry can explore RTD gin-based beverages to attract health-conscious consumers who prefer socially acceptable drink options that are easy to consume.
2. Hospitality - Bars and restaurants can now add Finnish Long Drink to their menus to attract customers looking for an alcoholic alternative to hard seltzers, which can offer them both traditional and modern cocktail options.
3. Specialty Food and Beverage Retail - Retailers that stock Finnish Long Drink or other unique alcoholic beverages with regional stories behind them could attract consumers looking for a unique drinking experience and increase their sales in the alcoholic beverage market.
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