The Evian bottle is the latest result of the collaborative work between designer Virgil Abloh and SOMA. The duo worked together to create a water bottle constructed from glass to highlight sustainability. Last December, Evian announced that Abloh would join them as the 'Creative Advisor for Sustainable Design' -- launching its plans to become a completely circular and sustainable label by 2025.
The water bottle holds 17oz and is made in collaborative with SOMA -- it is constructed using glass and secured with a lid made from bamboo. There is also a sleeve crafted from silicone for protection and features "Evian' branding accents in a muted gray hue and a bright "RAINBOW INSIDE" adorning the sleeve in a vertical manner. This bright text is available in four colorway options of either purple, pink, dark blue, or light blue.
Why This Trend Is Growing
- Sustainable Packaging
- Collaboration between fashion designer Virgil Abloh and SOMA to create a sustainable glass water bottle presents an opportunity for sustainable packaging innovation.
- Circular Economy
- Evian's plan to become a completely circular and sustainable label by 2025 presents opportunities for businesses to prioritize circularity when designing and producing their products.
- Branded Accessories
- The Evian bottle's silicone sleeve with branded accents presents opportunities for businesses to create branded accessories for their products.
Industries Being Reshaped
- Packaging Industry
- Sustainable packaging trends like the Evian bottle present opportunities for innovation and growth in the packaging industry.
- Fashion Industry
- Collaboration between fashion designers and sustainable brands like Evian presents opportunities for changing the fashion industry's impact on the environment.
- Promotional Products Industry
- The Evian bottle's branded silicone sleeve presents opportunities for promotional product companies to create branded accessories for their clients.
