The Evian bottle is the latest result of the collaborative work between designer Virgil Abloh and SOMA. The duo worked together to create a water bottle constructed from glass to highlight sustainability. Last December, Evian announced that Abloh would join them as the 'Creative Advisor for Sustainable Design' -- launching its plans to become a completely circular and sustainable label by 2025.
The water bottle holds 17oz and is made in collaborative with SOMA -- it is constructed using glass and secured with a lid made from bamboo. There is also a sleeve crafted from silicone for protection and features "Evian' branding accents in a muted gray hue and a bright "RAINBOW INSIDE" adorning the sleeve in a vertical manner. This bright text is available in four colorway options of either purple, pink, dark blue, or light blue.