Ford launched an ad promoting the electric Mustang with cast members from the famous film, “National Lampoon’s Christmas Vacation,” the 60-second ad aired on Saturday Night Live’s Christmas special.
The cast members that were featured in the ad include Chevy Chase and Beverly D'Angelo as the same characters they played in the 1989 film. The campaign was titled “Electric-Vacation,” a reference to the electric mustang, and it also featured digital ads for YouTube.
The ad depicts Chevy Chase setting up Christmas lights and Beverly D'Angelo plugging in the family's Mustang Mach-E.
The campaign leverages nostalgia as a marketing tool, which gives consumers a sense of familiarity during the uncertain situation of the ongoing pandemic around the holiday season.
Image Credit: Ford Motor Company
Ford Launched a "Christmas Vacation" Ad for the Electric Mustang
Daniel Johnson — December 28, 2020 — Autos
References: media.ford & marketingdive