The Donor Cable is an electronic symbolization of the concept of donating blood. This accessory for smartphones donates battery life from one phone to another for those emergency cases when your dead phone is in need of help. The Donor Cable resembles the relationship between a fully charged cell phone (donor) to a lacking receiver (patient).
This project by Club SangueBom is a tech-filled way to promote and appreciate blood donation. It acts as a solution to an everyday problem while reminding the population of blood donation.
The Donor Cable launched its campaign by stationing in all Outback Steakhouse restaurants for testing. It is the project’s hope that blood banks will see more donors. All profits from the product will go to help Brazilian blood banks.