All around NYC you may spot Unilever's dirty clothes bus. In fact, there's even a "spot the bus" contest as part of the promotion (spotthebus.com). What's it for? All Detergent. .And everyone is staring at it. The caption on the billboard reads, "How much can one small bottle clean?" All- small & mighty!
Implications - Guerilla campaigns such as this one are quickly becoming a favorite amongst ad agencies because they cost virtually nothing, lack the boundaries of campaigns held on more traditional media, and have the ability to make a strong, lasting impression on consumers due to their novelty. It seems that when it comes to getting a company message across, you no longer have to break the bank with your budget.