Sight-Seeing Editorials

'The Day She Saw the City' in Vogue Nippon Showcases London

Model Dree Hemingway (great-granddaughter of Ernest Hemingway) goes sight-seeing for ‘The Day She Saw the City’ in Vogue Nippon. The editorial can be seen in the January 2010 issue of the Japanese magazine, which starts the new year off with a bang.

Photographed by Angelo Pennetta and styled by Francesca Burns, Hemingway, dressed in an eclectic mix of fashions from Paul Smith, Christian Louboutin, Burberry, Liberty of London, Kenzo and Fogal, takes a tour of London in ‘The Day She Saw the City.’

Fashion Travel
Incorporating fashion into travel arrangements for consumers, such as special fashion tour packages or experiences
City Exploration
Innovative and interactive ways to guide tourists through a city, such as incorporating technology or personalization
Eclectic Styling
Using unique and varied fashion styles in photo shoots or marketing campaigns

Industries Being Reshaped

Fashion
Creating fashion collections or experiences specifically tailored to travel or city exploration
Tourism
Designing interactive and personalized city tours for tourists
Marketing and Advertising
Incorporating eclectic and unique fashion styles into campaigns and marketing initiatives
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 36%
Freshness 8%

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