'The Contortionist' is a unique display of fashion, movement and freedom. The shoot made the cover of a special issue of Victoire Magazine, Brussels (Belgium) and it shows a model twisting and bending her body into different shapes as she wears the stylish items from the collection.
As a result, the shoot shows the durability, flexibility and great quality of the items she's wearing. When most women go shopping they want to look good and feel comfortable. Wearing a pair of dress pants that limit your ability to run for the train doesn't cut it anymore. You don't want to tear your clothes every time you move a bit out of your space bubble.
This advertising strategy is so clever. It displays all the beautiful items of the collection while proving -- thanks to 'The Contortionist' -- the garments can withstand the movements of an active woman.