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Restaurant Brand Ice Creams

The Cheesecake Factory at Home Ice Cream is Now in Grocery Stores

— February 22, 2020 — Marketing
The Cheesecake Factory is making it even easier for you to enjoy its tasty treats at home with the debut of The Cheesecake Factory At Home ice cream lineup.

The Cheesecake Factory At Home is a line of premium cheesecake ice cream made with a signature cream cheese blend and sour cream. To make the indulgent ice creams, The Cheesecake Factory teamed up with the Iowa-based ice cream manufacturer Wells Enterprises. The new lineup comes in seven celebratory flavors, each of which is made with real cheesecake ingredients blended right in. Some of the most noteworthy flavors include Salted Caramel, which features a signature cream cheese blend and graham cracker swirls, and Birthday Cake, which is made with real cake pieces, swirls of sweet icing, and crunchy candy sprinkles.


Image Credit: The Cheesecake Factory.
Trend Themes
1. Premium Ice Cream Lineup - Introduce premium ice cream with unique flavors using signature cream cheese blend and add-ins, creating a new category in the ice cream industry.
2. At-home Indulgence - Keep consumers in the indulgence and convenience space by offering at-home ice cream with exciting flavor options and unique ingredients.
3. Collaborative Product Development - Partner with an established brand in the food industry and a trusted manufacturer to create a new line of premium ice creams.
Industry Implications
1. Ice Cream - Develop and launch new, premium ice cream products with unique flavors and ingredients that can attract foodies and dessert enthusiasts.
2. Food Retail - Provide food retail customers with an indulgent and enjoyable experience by stocking a new, premium ice cream lineup at grocery stores.
3. Restaurant Chain - Create a new distribution channel for restaurant chains by partnering with a large food manufacturer to launch a premium ice cream lineup as a retail product.
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