Two new products from The Butterworks in the UK have been unveiled by the brand to offer consumers a decidedly softer spreading experience, even when used right out of the refrigerator.
The new products includes Cornish Butter with Cornish Sea Salt and Softer Butter, which are both free from artificial flavors and colors, and contain only butter and salt. The products are reported by the brand to be 50% softer than traditional butters to make consumption easier for those preparing a meal.
The Butterworks explained the new products in a press release saying, "Rich and well-balanced, softer butter is perfect for baking, lunch boxes and speedy sandwiches before heading out. Inspired by the dramatic Cornish coast and countryside, The Butterworks’ Cornish butter with Cornish sea salt crystals is the ultimate traditional table butter, creamy and delicious however it is enjoyed."
Key Themes Behind This Trend
- Softer-butter Trend
- Disruptive innovators can develop new methods and ingredients to create even softer butter options with different flavors and textures.
- All-natural Trend
- Disruptive innovators can create new all-natural butter options catering to health-conscious consumers.
- Convenient-spread Trend
- Disruptive innovators can develop new butter options that are even easier to spread and use in cooking and baking.
Where This Applies
- Dairy Industry
- The dairy industry can focus on developing new techniques that help create butter with a softer texture and enhanced natural flavors.
- Food Industry
- The food industry can capitalize on the all-natural trend and offer products with all-natural butter as an ingredient, appealing to health-conscious consumers.
- Packaging Industry
- The packaging industry can develop packaging solutions that make it even easier to use butter without the need for specific tools such as knives and spoons.
