Cashing in on the "man crate" market, the BroBasket is essentially a gift basket with a focus on giving to man-friends. The company currently offers an exorbitant array of crates with most of them focused on booze. Whiskey, gin, scotch, bourbon, gin, vodka, tequila, rum and various imports of beer are all featured as options for the BroBasket. These various alcohols are paired alongside sports paraphernalia, junk food, barbecuing supplies, coffee and much more.
The BroBasket began in an entrepreneurship class and was pitched as part of a project to real-life venture capitalists. While the project did not receive funding, the four creators of the company decided to run with the idea and continued to meet regularly and form the man-focused gift basket. The basket originally began as a local delivery service, but soon blossomed into an e-commerce platform servicing orders from all over the world.