Lacoste's 'The Big Leap' Ad Highlights the Thrill of a First Kiss

 - Apr 9, 2014
References: betc-life & adweek
Lacoste's 'The Big Leap' ad is an exciting and visually stunning ad that compares the nervous build-up to a first kiss with the act of jumping off a tall building. The ad was conceived by ad agency BETC Paris to highlight Lacoste's tagline, "Life is a beautiful sport," and manifests it in ways that Lacoste's target market would appreciate.

The ad features a man on a date, visibly nervous as he wonders whether or not to kiss his date. Shots of the anxious man are interspersed with shots of the same man in a different setting -- running across the roof of a building and preparing to jump off.

The shots are timed to perfectly compare the two thrilling scenes, and to capture and convey the man's emotions and the exciting nature of both sequences.