The Better Meat Co. Aims to Reduce Meat's Carbon Footprint
Jana Pijak — January 23, 2019 — Lifestyle
References: bettermeat.co
The Better Meat Co. is a startup specializing in plant-based proteins that are designed to be blended with meat products. Specifically targeting meet lovers who have adopted the emerging Flexitarian diet, the brand aims to bring awareness to conscious meat consumption that is thoughtful and mindful.
While vegetarianism or veganism are on the rise due to sustainability concerns surrounding most meat products, meat eaters looking to eat consciously without altering their diet drastically can make a difference with the help of blended meat products like this one.
The Better Meat Co. offers two plant-based protein varieties that are easy to blend with pork, sausages, ground meats, burgers and even fish products. These are the brand's Albina 100 mix which is ideal for pork products and the Thunderbird 100 which is more geared toward ground chicken meat blending.
While vegetarianism or veganism are on the rise due to sustainability concerns surrounding most meat products, meat eaters looking to eat consciously without altering their diet drastically can make a difference with the help of blended meat products like this one.
The Better Meat Co. offers two plant-based protein varieties that are easy to blend with pork, sausages, ground meats, burgers and even fish products. These are the brand's Albina 100 mix which is ideal for pork products and the Thunderbird 100 which is more geared toward ground chicken meat blending.
Trend Themes
1. Rise of Flexitarianism - The growing demand for blended meat products presents a disruptive innovation opportunity to cater to flexitarians who want to reduce their meat consumption without going fully vegetarian.
2. Conscious Meat Consumption - The emergence of blended meat products highlights the trend for meat eaters to make more mindful choices about the environmental impact of their food choices.
3. Versatile Plant-based Proteins - The development of plant-based proteins that can be easily blended with a wide range of meat products opens up opportunities to create innovative and sustainable meat alternatives.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the rise of flexitarianism and the demand for blended meat products by creating new plant-based protein offerings.
2. Meat Production - The meat production industry can explore the potential of blended meat products as a way to reduce the carbon footprint of traditional meat by incorporating sustainable plant-based proteins.
3. Restaurant and Foodservice - Restaurants and foodservice businesses can tap into the trend of conscious meat consumption by incorporating blended meat products into their menus, offering flexitarian-friendly options.
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