The Better Meat Co. is a startup specializing in plant-based proteins that are designed to be blended with meat products. Specifically targeting meet lovers who have adopted the emerging Flexitarian diet, the brand aims to bring awareness to conscious meat consumption that is thoughtful and mindful.
While vegetarianism or veganism are on the rise due to sustainability concerns surrounding most meat products, meat eaters looking to eat consciously without altering their diet drastically can make a difference with the help of blended meat products like this one.
The Better Meat Co. offers two plant-based protein varieties that are easy to blend with pork, sausages, ground meats, burgers and even fish products. These are the brand's Albina 100 mix which is ideal for pork products and the Thunderbird 100 which is more geared toward ground chicken meat blending.